Generally, drone images for commercial real estate consist of both photos and video. Photos are shot 16:9 in raw format to maximize editing potential at 1080P-4K and 30-60 frames per second for smooth, crisp high definition results.
Images are used in marketing material, typically to target clients and investors who wish to either lease or purchase commercial space. Photos are normally inserted in pitch decks, brochures, websites, and similar marketing material with standard overlay text describing the property features/highlights.
The use of post-production drone video is the best way to dynamically represent a property. As with photos, videos are typically used to detail the feature set of a given property. However, video production provides a brokerage with a larger digital footprint on which to convey its message and importantly more time in front of the viewer. When done right, a premier post-production video is a punchy, effective way of exiting prospective clients and getting the phone to ring.
A creative brokerage team is able to use video and drone images for commercial real estate to highlight a particular commercial but are also are able to add depth and bring in important lifestyle elements specific to a given location.
Drone images for commercial real estate effectively:
Drone images for commercial real estate will add immense value to your existing marketing strategies.