Drones are ideal to capture marketing images for commercial real estate. Very often commercial sites are large and ground-based photography does not provide the audience with the scope/scale of a given commercial location.
Generally, marketing media for commercial real estate consists of both photos and video. Photos are shot 16:9 in raw format to maximize editing potential at 4K and standard 30 frames per second for fluid high definition results.
Images are used in marketing material, typically targetting clients and investors who wish to either lease or purchase commercial space. Photos are normally inserted in pitch decks, brochures and similar marketing material with standard overlay text describing the property features/highlights.
The use of UAV marketing video goes the extra mile in to dynamically represent a property in its best light. As with photos, videos are typically used to extol the virtues of a given property, however, video production provides a brokerage with larger digital canvas on which to paint its message. When done right, a premier post production video is a punchy, effective way of hammering home a sales message.
A creative brokerage team is able to not only show a commercial space to prospective clients but are able to expand the “story” to bring in ever more important lifestyle elements specific to a given location.
Marketing images for commercial real estate effectively:
Marketing images for commercial real estate will add immense value to your existing marketing strategies.